- Most of an agent's work is invisible to the owner.
- The first week is documents, preparation and producing the materials.
- Viewings only begin once the listing is polished.
An owner usually sees two moments: signing the agreement and the phone call with a buyer's offer. A lot of work happens in between. This is what the first week of selling a premium apartment looks like.
Monday: documents
I order an extract from the land register and check sections III and IV: encumbrances, easements, mortgages. I ask the owners' association for a certificate of no arrears. If anything needs clarifying, we deal with it now, before a buyer asks.
Tuesday: preparing the interior
I walk through the apartment with a list: what to put away, what to move, what to fix. Sometimes it's enough to remove half the objects and change the textiles; sometimes a wall is worth repainting. The goal is an interior where buyers see their own life, not someone else's.
Wednesday: photo shoot and film
We take the photos in the best light for the property's aspect. The film shows a walk through the apartment, the view from the window and the neighbourhood. The same footage is used for the social media reels.
Thursday: the listing and the buyer database
I write a description that sells a lifestyle along with the facts: floor area, floor, aspect, running costs. Before the listing reaches the portals, I send it to selected buyers in my database who are looking for this kind of property.
Friday: publication and campaign
Publishing on the portals, a social media campaign, a note to partner agents. From this point I take the calls and vet the interested parties.
Weekend: the first viewings
I show the apartment to people I have already vetted: I know what they are looking for and how they will finance the purchase. After every viewing the owner gets a short report.
The following weeks are viewings, negotiations and paperwork. One person runs the whole thing, so nothing gets lost along the way.
Premium real estate agent in Wrocław. She sells apartments and houses, handles off-market transactions and works with clients from abroad. More about me
